Introduction to AI and Digital Tools for Women Entrepreneurs

The workshop aims to introduce women entrepreneurs to the practical applications of Artificial Intelligence (AI) and digital tools to enhance business productivity, improve marketing and communication, streamline daily operations, and support business growth.

By the end of the workshop, participants should be able to:

• Understand the fundamentals of AI and its relevance to entrepreneurship.
• Use AI tools to generate business ideas, draft content and support decision-making.
• Explore digital tools for marketing, customer engagement and business administration.
• Identify affordable and accessible digital solutions to improve business efficiency.
• Understand the importance of data privacy, cybersecurity and the responsible use of AI.

Farha Jhumka
Co-Founder and CEO of Bluefox SAS

Farha Jhumka is a human-centric transformation strategist recognised for helping organisations and entrepreneurs leverage AI and digital tools to achieve sustainable growth and navigate complex change with clarity. With over 20 years of experience, she has successfully led complex transformation initiatives across various industries, delivering measurable impact and innovation.

She brings together strategic thinking, emotional intelligence, and deep experience in digital and cultural transformation, ensuring that change is not just implemented but truly owned.

Her core strengths include digital strategy, AI readiness, and change leadership, as well as building agile cultures and future-proofing organisations through technology adoption.

She is the Co-Founder and CEO of Bluefox SAS, a boutique consultancy specialising in human-centric transformation and AI enablement. Farha is also passionate about empowering entrepreneurs and professionals through accessible, practical training that focuses on the human side of change and transformation.