Internationalization of Digital Businesses

This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy. It begins with an introduction of digital goods, with a focus on the context in which they operate and their practical consequences for exporting companies. It then moves on to a narrower discussion of the opportunities afforded by the Internet for internationalization, before concluding with a series of short videos elaborating on practical tools and techniques to support digital internationalization.

Logistics

• Language of instructions: English
• The deadline for registration is Monday November 18, 2024.
  Note: The weekend before the course starts, the registered participant will receive an email from ITC containing login and password credentials.
• The duration of the complementary course requires around 4 hours of study. Participants will have access to the course at any time during the 2 weeks that will be open.
• ITC Industry experts will guide you through each course to facilitate your participation in forums and tasks.
• Upon successful completion of each course, participants will be awarded a certificate by the United Nations International Trade Centre (ITC)

After completing this course, participants will be able to:

• Evaluate the fundamentals of marketing digital goods;
• Assess some techniques to internationalize an internet-enabled company; and
• Use a variety of tools to market your company and products online

Course Structure:

• Lecture 1: Marketing Digital Goods – The Fundamentals [L440]
• Lecture 2: Internationalization for an Internet-enabled Company [L441]
• Certificate of Achievement

Download the online training user guide.

Mr. Shaun Lake

Mr. Shaun Lake, E-learning Expert – Instructional Designer, Division of Market Development, International Trade Centre.